Let your customers help you help them.
Who knew teamwork could be such a game-changer?
In a recent article published in the Harvard Business Review, authors Joe Ucuzog and John Hagel III write that as consumers ourselves, we can understand the anxiety when very personal and private aspects of our lives may be disclosed by the digital traces we leave in cyberspace.
We need to trust that the company won’t re-purpose or re-sell the data downstream in ways they might find inscrutable or objectionable.
The authors go on to say ...
Imagine customers who are not only willing to share their data with a company, but eager to share more of it.
What would this take?
Most fundamentally, customers would need to see that their data is being used for their benefit, in ways that they highly value. If that happens, they will be eager to share more about themselves to receive even more value.
You can read the full article here.
None of this magic would happen without the cutting-edge technology from Starburst and Visible. Together, we let your customers chase their data dreams from anywhere—no matter how scattered or shy those data sources might be.
All the heavy lifting is done.
We’ve done the heavy lifting, building seamless integrations so you can turn a jumble of databases into one smart, unified view. Then, with Visible's intuitive visual query builder and Starburst’s turbocharged parallel processing, insights are always on the menu. Curious? Check out the impressive lineup of Starburst data connectors below.
Wondering how you can put all this to work? Here are just a few ways:
Spark brilliant product ideas
Unlock customer service superpowers
Explore new delivery adventures
Give some extra TLC to loved ones
Track every claim or order like a pro
Tame outstanding service requests
Never miss an important reminder
…and that’s just the tip of the iceberg!